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A brief discussion on the crowdfunding publishing method of books

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A brief discussion on the crowdfunding publishing method of books
A brief discussion on the crowdfunding publishing method of books
◎Da Shang In



today's digital age, the book publishing industry is also constantly innovating and changing. Crowdfunding, as an emerging financing method, provides a unique opportunity for authors and publishers with dreams to bring their works to the market. Book crowdfunding publishing not only provides financial support for authors, but also increases the exposure and influence of works, allowing more people to have the opportunity to read excellent books.

What is book crowdfunding publishing?

Book crowdfunding publishing refers to the author or publishing team raising funds from the public through a crowdfunding platform to complete the publication and distribution of books. Unlike the traditional publishing model, crowdfunding publishing allows authors to obtain certain financial support before the project starts, and at the same time they can interact and communicate with readers to understand their needs and feedback.

Advantages of book crowdfunding publishing

1. Financial support: Many supporters on the crowdfunding platform can provide financial support for book projects and help authors solve funding problems in the publishing process.
2. Reader participation: Authors can interact with readers through crowdfunding platforms to understand their interests and needs, so as to better meet market demand.
3. Increase exposure: Crowdfunding activities can attract more people's attention, increase the exposure and popularity of books, and improve the competitiveness of works.
4. Advance sales: In crowdfunding activities, authors can sell books in advance, obtain certain income, and reduce the pressure after publication.
5. Customized publishing: Crowdfunding publishing gives authors more autonomy and can customize publishing according to readers' feedback and needs to improve the quality and attractiveness of books.

How to conduct book crowdfunding publishing?

1. Determine project goals and plans: Before starting crowdfunding, authors need to clarify their goals and plans, including the theme, content, target audience, and publishing format of the book. They can negotiate and cooperate with the publishing house, and the author and the publishing house will jointly promote the crowdfunding publishing of books.
2. Choose a suitable crowdfunding platform: There are many crowdfunding platforms available on the market. Authors need to choose a suitable platform according to their needs and goals. This is also the basic condition for the success of crowdfunding.
3. Formulate a crowdfunding plan: The crowdfunding plan includes project introduction, reward setting, fundraising goals, time arrangement, etc. Authors need to formulate an attractive crowdfunding plan to attract more supporters.
4. Publicity and promotion: During the crowdfunding campaign, authors need to actively publicize and promote their projects to attract more supporters. This can be done through social media, blogs, emails and other channels.
5. Interaction with supporters: Authors need to respond to supporters' messages and comments in a timely manner, interact with them, and enhance their sense of participation and loyalty.
6. Publishing and distribution: After the crowdfunding campaign, authors need to publish and distribute books according to the plan and bring the books to the market. The crowdfunding process is also the process of book subscription and distribution. For authors who do not have publishing funds and self-publishing, it is necessary to choose book crowdfunding publishing.

Successful cases of domestic book crowdfunding publishing

Crowdfunding publishing is an increasingly popular publishing model for publishers to invest in publishing and authors to invest in publishing at their own expense. Through crowdfunding platforms, authors can raise funds, gain readers' support, and bring their works to the market. The following are some successful cases of domestic book crowdfunding publishing, which I hope will provide you with some inspiration.
1. "Seeing"
Chai Jing's "Seeing" is a very successful book crowdfunding publishing case. In 2013, Chai Jing launched the crowdfunding project of "Seeing" through the crowdfunding platform "Dianmingshijian". During the crowdfunding period, she raised more than 1 million yuan, exceeding the original target of 500,000 yuan.
The success of "Seeing" is due to Chai Jing's personal brand and influence. As a senior media person, Chai Jing has a high reputation and good reputation among the public. Her works have also received widespread attention and praise. Through the crowdfunding platform, Chai Jing not only raised funds, but also received a lot of support and feedback from readers. These readers' support and feedback played an important role in promoting the publication and sales of "Seeing".
2. "The Best Goodbye"
"The Best Goodbye" is a book about aging and death, written by American writer Atul Gawande. In 2013, "The Best Goodbye" launched a crowdfunding project through the crowdfunding platform "Zhongchou.com". During the crowdfunding period, the project raised more than 1.5 million yuan, exceeding the original target of 1 million yuan.
The success of "The Best Goodbye" is due to its profound theme and broad social significance. In today's society, aging and death are very sensitive and important topics, and many people are interested in this topic. Through the crowdfunding platform, "The Best Goodbye" has received a lot of support and attention from readers. The support and attention of these readers played an important role in promoting the publication and sales of the book.
3. "Backpacking for Ten Years"
Xiaopeng's "Backpacking for Ten Years" is a book about travel and dreams, published in 2010. In 2013, Xiaopeng launched a crowdfunding project for "Backpacking for Ten Years" through the crowdfunding platform "Zhongchou.com". During the crowdfunding period, the project raised more than 1 million yuan in funds, exceeding the original target of 500,000 yuan.
The success of "Backpacking for Ten Years" is due to its unique theme and the author's personal brand. Xiaopeng is a very talented and enthusiastic traveler, and his works are full of love for travel and perception of life. Through the crowdfunding platform, Xiaopeng has received a lot of support and attention from readers. The support and attention of these readers played an important role in promoting the publication and sales of the book.
4. "The Little Prince"
"The Little Prince" is a classic fairy tale book written by French writer Antoine de Saint-Exupery. In 2015, "The Little Prince" launched a crowdfunding project through the crowdfunding platform "Modian". During the crowdfunding period, the project raised more than 10 million yuan, exceeding the original goal of 5 million yuan.
The success of "The Little Prince" is due to its classic theme and broad social significance. "The Little Prince" is a book suitable for reading for all ages. It explores the meaning and value of life through simple and profound stories. Through the crowdfunding platform, "The Little Prince" has received a lot of support and attention from readers. The support and attention of these readers have played an important role in promoting the publication and sales of the book.
5. "The Bookstore on the Island"
"The Bookstore on the Island" is a book about love and redemption, written by American writer Gabriella Zevin. In 2014, "The Bookstore on the Island" launched a crowdfunding project through the crowdfunding platform "Zhongchou.com". During the crowdfunding period, the project raised more than 1 million yuan, exceeding the original goal of 500,000 yuan.
The success of "The Bookstore on the Island" is due to its profound theme and broad social significance. In today's society, people are facing various pressures and difficulties, and many people are eager for love and redemption. Through the crowdfunding platform, "The Bookstore on the Island" has received a lot of support and attention from readers. The support and attention of these readers played an important role in promoting the publication and sales of the book.
6. Galactic Empire
Galactic Empire is a series of 15 science fiction novels written by American writer Isaac Asimov. In 2014, Galactic Empire launched a crowdfunding project through the crowdfunding platform "Modian". During the crowdfunding period, the project raised more than 1 million yuan, exceeding the original goal of 500,000 yuan.
The success of "Galactic Empire" is due to its broad readership and brand influence. "Galactic Empire" is a very classic science fiction novel that has a large number of readers and fans around the world. Through the crowdfunding platform, "Galactic Empire" has gained more support and attention from readers, and also provided more resources and support for the publication and sales of the series.
7. "Those Things in the Ming Dynasty"
"Those Things in the Ming Dynasty" is a very popular historical popular book written by Dangnian Mingyue. In 2009, "Those Things in the Ming Dynasty" launched a crowdfunding project through the crowdfunding platform "Qidian Chinese Network". During the crowdfunding period, the project raised more than 100,000 yuan in funds, exceeding the original target of 50,000 yuan.
The success of "Those Things in the Ming Dynasty" is due to its unique writing style and broad readership. Dangnian Mingyue tells the historical stories of the Ming Dynasty in a vivid and interesting way, allowing readers to understand history in a relaxed and pleasant atmosphere. Through the crowdfunding platform, "Those Things in the Ming Dynasty" has gained more support and attention from readers, and also provided more resources and support for the publication and sales of the book.
8. Sapiens: A Brief History of Humankind
Sapiens: A Brief History of Humankind is a very popular history book written by Israeli historian Yuval Noah Harari. In 2014, Sapiens: A Brief History of Humankind launched a crowdfunding project through the crowdfunding platform “Zhongchou.com”. During the crowdfunding period, the project raised more than 1 million yuan, exceeding the original target of 500,000 yuan.
The success of Sapiens: A Brief History of Humankind is due to its profound themes and broad social significance. In the book, Harari explores the origin, development and future of mankind, as well as the relationship between mankind and nature, society and technology. Through the crowdfunding platform, Sapiens: A Brief History of Humankind has received a lot of support and attention from readers. The support and attention of these readers have played an important role in promoting the publication and sales of the book.
9. Steve Jobs
Steve Jobs is a biography about Steve Jobs, the founder of Apple, written by Walter Isaacson. In 2011, Steve Jobs launched a crowdfunding project through the crowdfunding platform “Zhongchou.com”. During the crowdfunding period, the project raised more than 1 million yuan, exceeding the original goal of 500,000 yuan.
The success of "Steve Jobs" is due to its broad readership and brand influence. Jobs is a very influential entrepreneur and innovator, and his story has attracted a large number of readers and fans. Through the crowdfunding platform, "Steve Jobs" has gained more support and attention from readers, and also provided more resources and support for the publication and sales of the book.
10. "Hard Knack for Starting a Business"
"Hard Knack for Starting a Business" is a book about entrepreneurship, written by Ben Horowitz. In 2012, "Hard Knack for Starting a Business" launched a crowdfunding project through the crowdfunding platform "Zhongchou.com". During the crowdfunding period, the project raised more than 1 million yuan, exceeding the original goal of 500,000 yuan. The success of "Hard Knack for Starting
a Business" is due to its unique theme and broad readership. In the book, Horowitz shares his experiences and lessons in the process of entrepreneurship, allowing readers to avoid detours in the process of entrepreneurship. Through the crowdfunding platform, "Hard Knack for Starting a Business" has gained a lot of support and attention from readers. The support and attention of these readers played an important role in promoting the publication and sales of the book.
The above are some successful cases of domestic book crowdfunding publishing. These cases have one thing in common, that is, they have obtained a lot of reader support and attention through crowdfunding platforms. Through crowdfunding platforms, authors can obtain financial support, reader feedback and brand promotion, and at the same time, more people can know their works. If you are considering publishing your own work, you can consider using crowdfunding platforms to obtain more resources and support.

Conclusion

Book crowdfunding publishing is an innovative publishing method that provides more opportunities and choices for authors and publishers. Through crowdfunding platforms, authors can obtain financial support, increase the exposure and influence of their works, and at the same time interact and communicate with readers to understand their needs and feedback. If you have an excellent book project, you might as well try book crowdfunding publishing to let your work go to a wider market. Authors, publishers, and publishing houses jointly promote the launch and promotion of book crowdfunding publishing projects. As long as the topic planning and goals meet the needs of readers, they will definitely receive the expected results and greatly promote the publication and distribution of books.
Release date:2024-11-21 09:21:59